Verification is essential in journalism. Verification is the process of checking facts to determine if they are accurate or not. Journalists need to set verification on the top of their revision-to-do-list because it is not only a large part of ethics but it is also a large part of their careers.
It takes a lot to build a journalist’s credibility but it only takes one false statement to destroy it too. The audience must learn to trust this writer, from the first story they write to their 100th one. When you lose the trust you had between and your readers, it deteriorates your credibility.
This can happen when you don’t verify facts in your story. Verification before it all takes place sounds pretty good then, right?
My data story on post graduate success covering multiple colleges and alumni’s salaries had verification behind it. For example, “University of Pennsylvania are close behind in which alumni are earning more than $163,000,” is an important fact I brought up in my story because it allows comparison of Ivy League graduates to regular university graduates. In order to include this fact in my story, I had to make sure that multiple sources were stating the same information. As you could probably tell, it was a fact that was supported by more than one reliable source so I added it in.
Got facts? Because with verification you will make sure you do!