A good lead has to be informative, where it has to explain the what, when, where, why, who, and how of the story. Also, a good lead has to have a good headline that draws the reader and gives information on what the story will be about.
The KFC Has a Problem in Britain: Not Enough Chicken article in the New York Times is a good example of what a good lead looks like. The 5 W’s and H were answered in the lead of the story. The lead of the KFC Has a Problem in Britain: Not Enough Chicken article had a good headline, where I was drawn into the topic just by reading the first two sentences in the article. The lead of the KFC Has a Problem in Britain: Not Enough Chicken article summarized the main idea in the whole story. As a reader, I was able to know what the article was going to be about just by reading the lead of the article.
The KFC Has a Problem in Britain: Not Enough Chicken article is a well-written article because it had a good lead, and it included a picture, resources, and links to support the information presented in the article. The provided resources in the article gave it more credibility to its readers.
I googled the headline of the KFC Has a Problem in Britain: Not Enough Chicken article, and the first option in the google search was the actual article in the New York Times website. The second option in the search was a YouTube video from the CBRT news that is talking about the same story. However, there were no images shown in the google search, and I had to go to google images to see the image that was in the New York Times post as the first image.
Online Reporting, Research & Writing 