By using Google Fusion Tables, it is easy to develop a story with the information provided in a map style. A map shows a further breakdown of data when there is a lot to cover in a set.
Instead of talking about the data as a whole, the ability to discuss one county or one region is possible. Take the region of southeast Michigan as an example. Talking about voter turnout in this area is now made easy because readers can visualize what they are reading about.
Curious citizens are able to click every county and receive a number of how many people voted in each county. The voter turnout in Michigan by county in 2016 is displayed above, with only how many people voted; no politics involved.
Google Fusion Tabels gives the opportunity to provide maps without bias, such as the table above. This way there can be real data without having one side preferred over the other.
Online Reporting, Research & Writing 